ATLAS DIRECTORY · Microwave · store label
365 by Whole Foods
Whole Foods house popcorn.
- Score
- —
- Kernel
- commodity / organic yellow
- Origin
- United States
- Best for
- 365 aisle
- Buy
- Whole Foods
Last popped / last updated Aug 2026
What holds
- Taste of Home once put it first
What doesn't
- 2026 WaPo/Daily Herald did not
- Store label
The kernel
365 is Whole Foods' store label, now under Amazon. Taste of Home named 365 Everyday Value best in show in their microwave ten. Daily Herald / Washington Post tasters in 2026 put Buttery Flavor tenth and talked about packing glassware.
The pot
Same name, different years, different bags. The pot is a store-label microwave. It is still a store brand.
Hulls
Hulls are house-brand yellow. We do not invent a farm behind a 365 SKU.
Company
A store brand that sometimes wins a test and sometimes tastes like packing material. Both can be true across years.
- Parent
- 365 by Whole Foods Market, an Amazon / Whole Foods store label. Not an independent popcorn company.
Sources: Taste of Home microwave test · Daily Herald / WaPo test
Where to buy
- Whole Foods. Taste of Home named 365 Everyday Value best in show. Daily Herald / WaPo ranked the buttery microwave tenth.
No affiliate hop. No Stripe. Official and search links only.
How we score
Directory listing. Unscored until Barron tastes it. Other testers' rankings are cited, not copied. Tiny But Mighty stays #01. Farm varieties outrank flavor labs. Read the method in the how we score guide and on the about page.
The record
Unscored. The door is Whole Foods.
Directory listing. Taste of Home's 2010s test loved it. The 2026 WaPo/Daily Herald test did not. Store brand either way.
Brand site: wholefoodsmarket.com/365.