ATLAS DIRECTORY · Microwave
Pop Secret
The microwave brand that claimed every wattage.
- Score
- —
- Kernel
- commodity yellow
- Origin
- United States
- Best for
- control microwave bag
- Buy
- grocery microwave + RTE
Last popped / last updated Aug 2026
What holds
- On every microwave SERP we opened
- Our Home owns it as of Aug 2024
What doesn't
- Not a farm
- Butter system is the product
The kernel
Pop Secret is the other national microwave. Movie Theater Butter is the bag grocery tests keep putting in the lineup. Daily Herald reprinted the Washington Post 2026 butter test and sat it at third. Eat This liked the salt more than the butter theater. Amazon US popcorn and microwave searches were stacked with the sharing bags.
The pot
The pot here is a microwave. You do not choose the oil. You choose the wattage and when the pops slow. The corn is commodity yellow. The pitch is a bag that works in any kitchen. Our Home, a Boonton snack platform, bought the brand from Campbell in August 2024. Aaron Greenwald, Our Home's founder and CEO, is the operator we can name.
Hulls
Hulls are grocery-yellow hulls. This is not a thin-hull heirloom and it does not claim to be. If hulls have ever sent you to the floss, this bag is not the corrective. Tiny But Mighty is the corrective. Pop Secret is how a lot of houses still hear popcorn.
Company
The other national microwave. Our Home, not Campbell, as of 2024.
- Founder
- Launched as Betty Crocker's Pop Secret under General Mills, 1985.
- Since
- 1985
- CEO / operator
- Aaron Greenwald is founder and CEO of Our Home, the current owner. Brand-level CEO unknown.
- Parent
- Our Home (private snack platform, Boonton, N.J.). Bought from Campbell Soup Company, announced 26 Aug 2024. Earlier: General Mills → Diamond Foods → Snyder's-Lance → Campbell.
- HQ / farm
- Our Home: Boonton, New Jersey
Sources: Our Home buys Pop Secret · Daily Herald / WaPo test
Where to buy
- Grocery nationwide. Amazon popcorn and microwave searches were stacked with Movie Theater Butter. Jewel-Osco and Walmart showed up in 2026 taste tests.
No affiliate hop. No Stripe. Official and search links only.
How we score
Directory listing. Unscored until Barron tastes it. Other testers' rankings are cited, not copied. Tiny But Mighty stays #01. Farm varieties outrank flavor labs. Read the method in the how we score guide and on the about page.
The record
Buy it at grocery and on Amazon. The brand site is popsecret.com. This is not a scored review. The Atlas lists it because it is on the map, not because we invented a number.
Directory listing. A real microwave brand that still dominates Amazon and 2026 taste-test lineups. No Atlas number until Barron pops a bag.
Brand site: popsecret.com.